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Company founded by Pau Roviras and Carlos Torrente (both born in 1972). The first company name was INDUSTRIALs. They were stablished first in Sant Cugat del Vallès and in the 2000 they moved to an old textil plant in Sabadell.

Its main activity is the industrial design and product development. They are specialized in the bathroom world, but other projects are also founded in lighting field, signal post, furniture and urban spaces.

Among its trajectory the designs have been made from different technologies and materials such us plastic, aluminium, wood or ceramics created for different companies like Blau, Concepta, Micromedia Comunicación, B/Lux and MARCAL.

From 2001 they start to collaborate with specialized companies like DURAVIT to develop a new corporative display system or SUPERGRIFT designing the new tap collection called d38 and ALTRO with the bathroom collection called Aeri.

At present, they are collaborating with ROCA group, designing installation and domestic elements as well as the company COSENTINO who creates Silestone and now developing with them collections in natural stone and packaging products and with ESTOLI, a family company which now they just have launch Modular Modules.

They have been recently iniciate a collaboration to develop an hidromasage bath collection with the company Hydrobox Scene and they have just presented a public fountain called CAUDAL with Santa&Cole.

In the lasts years, their activity has been expanded to the graphic design and packaging as well other projects which have been developed through its collaboration with the company Urbs dc, creating publicity, catalogues and other wide range of communication products.

With a present course in the business world, their projects have been recognised by different reward and official selection such as ADI FAD in Barcelona, DESIGN PLUS AWARD, DESIGNPREIS DER BUNDESREPUBLI AND RED DOT in Germany, and also the GOOD DESIGN and ADEX GOLD in USA.

Has designed for CONCEPTA:
Familia A, que comprende:
1.-Silla A con hueco en el respaldo. Posible asiento tapizado.
2.-Silla A ancha con tapizado en asiento o en asiento y respaldo.
3.-Silla A ancha versión “Chill-out”, con asiento a 40 cm de altura del suelo.